Kelly Rowland is seeking a big name sponsors for her latest music video – the singer’s reps have sent out mass emails urging big brands to appear in the promo.
Rowland is following the record industry’s latest craze of teaming up with famous companies to cover the cost of music videos. Last month, Lady Gaga and Kellz’ former Destiny’s Child bandmate Beyonce released their groundbreaking Telephone video, which features product placements from Virgin Mobile, Coca-Cola, Hewlett Packard, and Polaroid, as well as a number of snack products.
According to The New York Post’s Page Six, the singer’s reps at Universal Motown are on the hunt for marketing executives to pay for their products to appear in the upcoming for the debut single from the star’s new LP. The disc will be her first since parting ways with ex-manager Mathew Knowles and former label Columbia Records, and is described as a Donna Summer/Diana Ross-inspired, dance-infused mix straight out of the ’70s.
The email reads: “We are currently seeking brands who want to partner with us for the upcoming (Grammy-winning, platinum-selling) Kelly Rowland music video for the first single off of (sic) her new album. We are primed for an outstanding project. This will be a video that is serviced around the world.”
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