Keri Hilson’s an Avon Lady! The “Knock You Down” star has been tipped as the face of Imari and Imari Seduction, a divison of Avon’s flagship Color brand, the cosmetics company announced on Wednesday.
“Keri embodies everything the Avon woman aspires to be — beauty, grace, confidence and success,” says Bob Briddon, Group Vice President, Marketing, Avon North America. “We are thrilled to have her on board as the face of Imari and our Color collection.”
The R&B artist will debut in her inaugural Imari campaign in August. Keri’s first official appearance on behalf of the brand will be performing at Avon’s annual sales conference this month.
“I’m so excited and honored to be Avon’s newest face. Avon has always been dedicated to empowering women through beauty. I’ve always strived to do the same with my music. To be a part of that experience means a tremendous amount to me.”
Other Avon’s celebrity partners include Jennifer Hudson, Reese Witherspoon, Fergie, Courteney Cox, Patrick Dempsey, and Zoe Saldana.
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